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Attached is original assignment and professor feedback. Revisions needed
Nice job. You appropriately discussed the AFI framework, VRIO, and recommendations. However, you need to further discuss PESTEL and Porter’s five forces. You did not discuss the SWOT. You cited references appropriately. Your presentation was clear but it is not clear what/who the organization was. Be sure to add the organization’s name to your presentation so you can be specific about the analysis of VRIO, PESTEL, Porter’s five forces, SWOT, and recommendations.

nice job. You appropriately discussed the AFI framework, VRIO, and recommendations. However, you need to further discuss PESTEL and Porter’s five forces. You did not discuss the SWOT. You cited references appropriately. Your presentation was clear but it is not clear what/who the organization was. Be sure to add the organization’s name to your presentation so you can be specific about the analysis of VRIO, PESTEL, Porter’s five forces, SWOT, and recommendations.nice job. You appropriately discussed the AFI framework, VRIO, and recommendations. However, you need to further discuss PESTEL and Porter’s five forces. You did not discuss the SWOT. You cited references appropriately. Your presentation was clear but it is not clear what/who the organization was. Be sure to add the organization’s name to your presentation so you can be specific about the analysis of VRIO, PESTEL, Porter’s five forces, SWOT, and recommendations.nice job. You appropriately discussed the AFI framework, VRIO, and recommendations. However, you need to further discuss PESTEL and Porter’s five forces. You did not discuss the SWOT. You cited references appropriately. Your presentation was clear but it is not clear what/who the organization was. Be sure to add the organization’s name to your presentation so you can be specific about the analysis of VRIO, PESTEL, Porter’s five forces, SWOT, and recommendations.nice job. You appropriately discussed the AFI framework, VRIO, and recommendations. However, you need to further discuss PESTEL and Porter’s five forces. You did not discuss the SWOT. You cited references appropriately. Your presentation was clear but it is not clear what/who the organization was. Be sure to add the organization’s name to your presentation so you can be specific about the analysis of VRIO, PESTEL, Porter’s five forces, SWOT, and recommendationsnice job. You appropriately discussed the AFI framework, VRIO, and recommendations. However, you need to further discuss PESTEL and Porter’s five forces. You did not discuss the SWOT. You cited references appropriately. Your presentation was clear but it is not clear what/who the organization was. Be sure to add the organization’s name to your presentation so you can be specific about the analysis of VRIO, PESTEL, Porter’s five forces, SWOT, and recommendations

Business Strategy

Ashley Timberlake
FPx5006
Capella University Flex path

AFI Framework

Strategic management is the analysis and evaluation of all that an organization needs in order to meet its goals, aims, or objectives (Akenji 2014).
According to the AFI framework, strategic management has three stages namely analysis, formulating, and implementation.
AFI is a framework that links the three stages to help managers plan and execute a certain strategy.

The process of strategic management involves finding out what an organization needs in order to meet its objectives. This involves systematic analysis and evaluation. It should be the goal of every organization to find out ways that can help the organization improve. This is done through strategic management. Through the AFI framework, the process follows three stages namely analysis of the organization’s needs, formulating, and implementing the set strategies.

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Internal Analysis of the Organization

VRIO stands for Value, Rarity, Imitability, and Organization (Lin 2012).
Value asks the question of whether the organization is able to neutralize an external threat.
Rarity asks the question of whether the control of a certain valuable is in the hands of only a few people.
Imitability asks the question of whether it is possible to imitate. Organization asks the question of whether the organization is organized.

The questions under the VRIO represent a good approach to internal analysis of an organization. As mentioned above, value asks the question of whether the organization is able to neutralize external threats. External threats are mainly from competitors. It is also necessary that valuable resources be only in the hands of a few trustworthy people. Rarity analyses whether the organization has achieved this. Imitability poses the question of whether the organization has the ability to imitate. Imitation can be very positive or negative depending on how it is done. The analysis also circle around whether the organization is properly organized.

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The results of the analysis of this particular organization are mostly positive.
The organization is well organized.
The management of the organization is divided into specific departments each playing specific roles, but with the aim of achieving the same general organization goals.
The organization has been able to neutralize external threats by creatively innovating new designs for its products.

However, the organization has not properly utilized the idea of imitability. Imitability can be very important for an organization in the generation of new products and ensuring that the organization has the edge over its competitors. Valuable ideas and secrets of the organization are very well protected. Few trusted people have access to the organization’s most valuable resources. The organization is therefore very effective in the question of rarity.

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External Analysis of the Organization

The purpose of external analysis is to check on the opportunities and threats that will drive profitability of growth in an industry.
PESTLLE stands for political, economic, sociocultural, technological, legal, and environmental factors (Perera 2017).
Porter’s five forces include threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and industry rivalry.

This forces influence the success of an organization in the industry. An organization is influenced by political, sociocultural, economic, environmental, legal, and technological factors. The degree at which these factors affect an organization greatly influences the success of the organization in meeting its goals. Porter’s five forces also affect the success of a company. Also, the degree at which these forces affect a company influences the efficiency of the organization in meeting its objectives and plans.

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This particular organization has had varying degrees of positivity in terms of the influence it receives form PESTLE and Porters’ five forces.
The current political climate is not so ideal.
The corona virus pandemic is an environmental factor that has negatively affected business and organizations around the world.
Also, the degree of competition from competitors has also been high.

A stable political environment is so essential for the success of business and companies. Riots and violence that have been witnessed have negatively affected business and organizations, including this particular organization. The advancing level of technology has also meant that business competition has increased. It is now increasing easier for rival organizations to peek through what other companies are doing in terms of production and management. This has been negative for the organization.

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Recommendations

Although the current approaches have not been so bad, the strategies need to be changed.
The organization has been very passive in terms of imitability (Lin 2012).
Imitability can be a very good strategy where successful strategies of rival companies can be used in order to improve the organization’s strategies.
The organization is not reaching the limits of innovativeness in order to have even better products.

Imitability allows organizations to analyze and evaluate efficient and already successful measures or practices of competitors in order to apply them or even make them better. A high degree of imitability allows the organization to have a competitive edge against its competitors. The organization needs to develop strategies to improve on this because the level of competition and rivalry in the industry is so high.

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Because of the high level of competition in the industry, the organization should employ cost leadership, differentiation and innovative strategies.
Cost leadership strategies involves offering low attractive pricing to the products (Joel 2018).
Differentiation is the process of branding a company with a particular name in order to be unique or different.
Innovative strategies allows a company to do things in unique ways.

Offering low and attractive prices on products will lure more people to buy the organization’s products. Of course the prices should maintain the desired levels of profitability. This is good strategy against competitors in the very competitive industry. The company should also employ differentiation strategies to properly differentiate the organization from competitors through measures such as branding. Because of the high level of competition, the organization’s management should look for new innovative strategies in order to be different from competitors.

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This strategies properly align themselves with the organizational structure.
Organizational structure defines how activities are directed in order to achieve the goals of an organization (Joel 2018).
The above mentioned strategies go hand in hand with the organizational structure of the organization.
The main goal of the organization is to be the leading company in the industry.
This means employing any measures that seek to achieve this goal as long as they are ethical, like in this case.

The strategy of lowering the prices on the organization’s products is ethical because the quality of the products is maintained. Branding in order to differentiate the organization from competitors is also very ethical. The innovative strategies that the company will employ in order to be different and more effective than competitors should follow the industry’s ethical principles and guidelines.

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references
Joel Garfinkle (2018). 7 Strategies to Define your Competitive Advantage. Garfinle Executive Coaching.
Akenji, L. (2014). Consumer scapegoatism and limits to green consumerism. Journal of Cleaner Production, 63, 13-23.
Lin, C., Tsai, H. L., Wu, Y. J., & Kiang, M. (2012). A fuzzy quantitative VRIO‐based framework for evaluating organizational activities. Management Decision.

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