Choose a company that you believe has a solid marketing campaign strategy. Research the company on line and write a three to four (3 to 4) page paper (not including the cover page or reference page) addressing the questions below.CHOSEN COMPANY IS MC’DONALDSRequirementsWho is the target audience for this campaign? Be as specific as possible. What media is the company using? Show examples and/or provide links. (Advertising? Publicity? Social Media? Promotion?)What is the key message in the campaign?Explain the role of Integrated Marketing Communications in the campaign. In your opinion, how is the company building its brand with this campaign?Reference articles that support your positions. Use Wilmington University online Library and other credible sources for cited sources; wikipedia.com not accepted.Paper StructurePaper required to be between 3 and 4 pages, not including the cover page or reference page. Perfect spelling, punctuation, grammar, and APA format required (abstract not needed).
Marketing Strategy & Integrated Marketing Communications Paper
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