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Assessment 1 Instructions: Capstone Project SummaryCreate a 2-3 page project summary that describes your chosen organization, a business problem or opportunity, the kind of data you will need, and how your topic allows you to demonstrate the MBA program outcomes.IntroductionThis course revolves around the creation of a single, significant capstone project. In other words, a project that caps off your learning and your program, allowing you to demonstrate the competencies of leadership and collaboration, ethical and evidence-based decision making, and innovative and strategic thinking. For your capstone, you will choose a real company and analyze it in a way that demonstrates your understanding of the MBA program outcomes. You will turn your analysis of that company into a written report with recommendations and a formal presentation for your intended audience.Having a solid, doable scope is an important part of creating a successful capstone project, and the exact scope is up to you. To help you establish a realistic scope, you will start with the project summary. Be careful to consider the scalability of your project scope, ensuring that it demonstrates your ability to lead in a business environment and showcases your achievement of all MBA program outcomes.
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capstone_project_summary_scoring_guide.pdf

cf_mba_capstone_project_description.pdf

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Assessment 1 Instructions: Capstone Project Summary – …
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Assessment 1 Instructions: Capstone Project Summary
Create a 2-3 page project summary that describes your chosen organization, a business problem or opportunity, the kind of data
you will need, and how your topic allows you to demonstrate the MBA program outcomes.
Introduction
This course revolves around the creation of a single, significant capstone project. In other words, a project that caps off your
learning and your program, allowing you to demonstrate the competencies of leadership and collaboration, ethical and
evidence-based decision making, and innovative and strategic thinking. For your capstone, you will choose a real company and
analyze it in a way that demonstrates your understanding of the MBA program outcomes. You will turn your analysis of that
company into a written report with recommendations and a formal presentation for your intended audience.
Having a solid, doable scope is an important part of creating a successful capstone project, and the exact scope is up to you. To
help you establish a realistic scope, you will start with the project summary. Be careful to consider the scalability of your project
scope, ensuring that it demonstrates your ability to lead in a business environment and showcases your achievement of all MBA
program outcomes.
Examples
A scope that is poorly defined:
I want to write a general analysis of the bookseller, Barnes & Noble.
This topic is too broad, and it would probably require hundreds of pages to address all of the possible analyses.
A scope that is better defined:
I want to focus on how Barnes & Noble has managed to survive the Internet age while Borders has crumbled.
What makes this a better scope? The scope is grounded in a problem (such as how to survive Internet competition)
or opportunity (such as the area lacking a business that you plan to open), which allows you to focus the analysis.
It must also allow for you to analyze and suggest evidence-based recommendations, takeaways, or actionable next
steps as the crux of your project.
Preparation
Read the MBA Capstone Project Description [PDF].
Assessment Description
For this assessment, introduce the organization you have chosen to research, why you chose it, and how it will allow you to
demonstrate all of the MBA program outcomes.
Write a 2–3 page paper, in an academic writing style, that details the topic and scope of your capstone project. Your project
summary should be clear and concise yet thorough enough for faculty to provide feedback and guidance. Your project summary
should be well organized and include the following sections:
Describe the background of your chosen organization.
Provide a brief background of your selected organization. For instance, discuss its product lines, number of years in
business, organization structure, location, et cetera.
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Assessment 1 Instructions: Capstone Project Summary – …
If you choose an organization for which you work, your introduction must include a statement that you received
permission to use the company from a supervisor.
Describe a business topic, problem, or opportunity that you intend to research.
Describe the problem or opportunity you see that makes this company a good choice.
Explain the scope of your project by clearly identifying the topics or areas you intend to research.
Explain the level of accessibility to data necessary to examine the chosen business topic, problem, or opportunity.
Address how you will go about obtaining the data.
Identify any special requirements that you might need to meet to access the data you will need.
Explain risks you think will be encountered and the mitigation plan to manage those risks.
Explain how your topic will allow you to showcase your leadership ability by demonstrating each MBA program outcome.
List out each program outcome clearly, and then explain in 3–4 sentences how your topic will allow you to
demonstrate each. The MBA program outcomes are listed in the MBA Capstone Project Description.
Identify specific items of your project summary that you believe demonstrates the outcome.
Wrap up your paper with a clear, concise conclusion that summarizes your plan. Just a couple sentences is fine.
Your project summary should have these sections:
Introduction.
Statement of scope.
Demonstration of outcomes.
Conclusion.
Submission Requirements
Style: Your paper should follow the corresponding MBA Academic and Professional Document guidelines (available in the
MBA Program Resources) for academic style. It should be double spaced, use subheadings, and be well organized and
well written.
Communication: Ensure written communication is free of errors that detract from the overall message and quality.
APA guidelines: Format your paper according to current APA style and formatting.
Resources: At least one resource should be a scholarly article or other content found in the Capella library, and one should
be from the Wall Street Journal. If using Internet sources, evaluate them appropriately to make sure they are credible
resources.
Length: Your paper should be between 2–3 pages.
Font and font size: Use 12 point, Times New Roman.
Evaluation
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through
corresponding scoring guide criteria:
Competency 2: Integrate information across disciplines and from differing perspectives.
Describe the background of the chosen organization.
Competency 3: Think critically and analytically to provide evidence-based solutions to business challenges and
opportunities.
Describe an intended business topic, problem, or opportunity to research.
Explain the level of accessibility to data necessary to examine the chosen business topic, problem, or opportunity.
Explain how the topic will allow showcasing of leadership ability by demonstrating some MBA program outcomes.
Competency 7: Communicate clearly and effectively in a business environment.
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business
professional.
EPORTFOLIO
You should consider adding this to your personal ePortfolio. This assessment demonstrates your ability to draft a project
summary, which is necessary in a professional setting when you are trying to pitch an idea or potential project, or make
recommendations.
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Assessment 1 Instructions: Capstone Project Summary – …
SCORING GUIDE
Use the scoring guide to understand how your assessment will be evaluated.
VIEW SCORING GUIDE

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Capstone Project Summary Scoring Guide
Capstone Project Summary Scoring Guide
CRITERIA
NONPERFORMANCE
Describe the
background of the
chosen organization.
BASIC
PROFICIENT
DISTINGUISHED
Does not identify
a specific, real
organization.
Identifies an organization
but does not describe
sufficient details to gauge
whether the organization
is an appropriate
selection for use in the
capstone project.
Describes the
background of the
chosen organization.
Describes the background of
the chosen organization;
includes factors or
characteristics about the
organization that makes it
appropriate to use for the
capstone project.
Describe an intended
business topic,
problem, or
opportunity to
research.
Does not identify
a business topic,
problem, or
opportunity.
Identifies a business
topic, problem, or
opportunity, but the
research intent and
scope is unclear.
Describes an intended
business topic,
problem, or opportunity
to research.
Describes an intended business
topic, problem, or opportunity to
research; provides concrete
examples and citations that
support selection of the
business and the scope of
research.
Explain the level of
accessibility to data
necessary to examine
the chosen business
topic, problem, or
opportunity.
Does not identify
the level of
accessibility to
data necessary to
examine the
chosen business
topic, problem, or
opportunity.
Identifies the level of
accessibility to data
necessary to examine the
chosen business topic,
problem, or opportunity.
Explains the level of
accessibility to data
necessary to examine
the chosen business
topic, problem, or
opportunity.
Explains the level of
accessibility to data necessary
to examine a business topic,
problem, or opportunity;
outlines the process for
obtaining the data and
mitigating risks in obtaining the
data.
Explain how the topic
will allow showcasing
of leadership ability by
demonstrating some
MBA program
outcomes.
Does not explain
how the topic will
allow
demonstration of
MBA program
outcomes.
Explains how the topic
will allow demonstration
of each MBA program
outcome; however, the
explanation does not
support the alignment of
topics to the program
outcomes.
Explains how the topic
will allow showcasing
of leadership ability by
demonstrating some
MBA program
outcomes.
Explains how the topic will allow
showcasing of leadership ability
by demonstrating some MBA
program outcomes.;
explanation includes specific
details and examples.
Write coherently to
support a central idea
with correct grammar,
usage, and mechanics
as expected of a
business professional.
Does not write
coherently nor
use grammar and
mechanics as
expected of a
business
professional;
writing has major
errors.
Writes somewhat
coherently to support
ideas, but writing has
some grammar,
mechanics, or other
errors that detract from
credibility as a business
professional.
Writes coherently with
minimal or minor errors
to support a central
idea with correct
grammar, usage, and
mechanics as
expected of a business
professional.
Writes coherently to support a
central idea with correct
grammar, usage, and
mechanics as expected of a
business professional; writing is
free from errors and formatted
appropriately for the purpose or
audience.
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MBA Capstone Project Description
MBA Capstone Project Description
Throughout your MBA program, you have worked to develop as a business professional and
prepare to meet future challenges as a business leader. Your program culminates in the
capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take
in the program. The capstone project is intended to provide you the opportunity to demonstrate
your MBA program outcomes by:

Planning and executing the strategic and tactical elements of a comprehensive project.

Integrating and demonstrating the business leadership skills and techniques you have
learned throughout the MBA program.

Communicating your analysis and recommendations for a real organization both in
written form and in a formal presentation.

Completing your MBA program with an experience that reinforces and integrates what
you have learned throughout your MBA program.
The following information outlines the requirements and work associated with the capstone
project for MBA-FPX5910.
Capstone Project Examples
You have a wide variety of choice when it comes to choosing a capstone project that is
personally interesting and rewarding to you. It is your responsibility to propose a capstone topic
and scope that will allow you to demonstrate all of the MBA program outcomes.
Examples of project types that might be proposed to meet these requirements include, but are
not limited to:

A strategic plan developed for an organization to use that helps them solve a problem or
take advantage of an opportunity.

A strategic analysis conducted on a selected part or area of an organization.

A case study developed on a selected part of or situation within an organization.

An intervention developed to address an organizational issue; for example, a workshop
or training activity. The intervention should be broad-based enough to demonstrate the
program-level outcomes.

A consulting report developed to analyze a problematic issue within an organization; the
issue and analysis should be broad-based enough to demonstrate program-level
outcomes.
You may propose other project types for the capstone project so long as you are able to identify
how the proposed project satisfies the requirement of demonstrating the program-level
outcomes. When choosing your project type and/or topic, keep in mind that it must result in
recommendations, next steps, or some other type of actionable, evidence-based takeaways for
your intended audience, user, or subject of the project.
1
Capstone Project Selection and Proposal Guidelines
The organization must be real, not fictitious. This may be an organization to which you have
direct access for data gathering or one for which you will gather data via published sources. In
either case, it must be an organization for which you can gather the data needed to complete
the project. If need be, you may be allowed to use a disguised name for the organization in the
project report, but you must disclose to faculty what actual organization is being used as the
setting for the project.
There are certain organizations that we want you to avoid using for your capstone. These
organizations have been overly covered in the various business courses and might not be
“fresh” enough for you to showcase your MBA outcomes. For that reason, we encourage you to
select more low-profile organizations, or ones you can easily access for researching and
analyzing. Do not select these organizations for your capstone project:

Proctor & Gamble.

Johnson & Johnson.

Harley-Davidson Motor Company.

PepsiCo.

The Coca-Cola Company.

Amazon.com.

Apple Inc.

Starbucks Coffee Company.

Toyota Motor Corporation.

Walmart.

Google.

Kellogg’s.

Target Corporation.

McDonald’s Corp.

Burger King.

Ford Motor Company.
When proposing a capstone project, you will be required to briefly identify how the proposed
project ensures the demonstration of all seven program outcomes.
The scope of effort required should be such that it is doable in a 15–20 page paper, which is to
be submitted in Assessment 4.
2
Capstone Project Requirements
The capstone course project must demonstrate your achievement of the MBA program
outcomes. The following table is taken from the Capstone Project Scoring Guide, at the Proficient
level. It outlines the expectations, at a minimum, for demonstrating each program outcome. (For
the best grade possible, strive to meet the grading criteria at the Distinguished level.)
MBA Program Outcome
Grading Criteria (at the Proficient Level)
1. Apply foundational knowledge
and an understanding of
business systems, processes,
and technology within and
across core disciplines.
Applies foundational knowledge (theories, models,
practices) and an understanding of business systems,
processes, and technology within and across core
disciplines.
2. Integrate information across
disciplines and from differing
perspectives.
Integrates most relevant supportive and conflicting
information (data, insights, best practices) across
disciplines from differing primary functional
perspectives individually and holistically.
3. Think critically and analytically
to provide evidence-based
solutions to business
challenges and opportunities.
Develops logical, well-supported, solutions based on
relevant, sound, logical, and credible evidence (data,
insights, analyses, best practices) to solve business
challenges and opportunities.
4. Apply innovative, strategic, and
sustainable approaches to
business practice and planning.
Applies innovative, strategic, and sustainable (longterm) approaches to business practice and planning.
5. Lead and collaborate in virtual,
global, and culturally diverse
environments.
Applies leadership and collaboration principles and
strategies for virtual, global, and culturally diverse
environments.
6. Integrate principles of ethics
and integrity into business
decisions.
Integrates principles of ethics and integrity into
business decisions by assessing ethical implications
and resolving ethical conflicts and dilemmas.
Capstone Deliverables
You will plan, execute, and deliver your capstone project; it should include the components and
requirements listed in this table.
Assessment
Brief Assessment Description
Submission Requirements
Assessment 1:
Capstone
Project
Summary
You will develop a brief summary of
your capstone project so that faculty can
approve your organization choice and
scope and provide appropriate
guidance. The project summary will also
list out each program outcome and how
the topic allows you to demonstrate
mastery of each.



Double spaced, academic
style.
Use at least one resource
from the Capella library
and one from the Wall
Street Journal.
Length is 2–3 pages.
3
Assessment 2:
Capstone
Proposal
Assessment 3:
Annotated
Outline
Once your topic and scope are
approved, you will submit a formal
proposal that includes a concise
analysis of your business topic. You will
also explain how you will leverage your
leadership strengths assessment results
and coaching experience (provided by
BetterUp), as well as your knowledge
and experience as a leader, to support
your capstone work.
To help you stay on track and receive
faculty feedback, you will create an
annotated outline of your paper. This
document will list all of the major
sections and sub-sections of your paper
and include some resources.







Assessment 4:
Capstone
Project
The final written project report will be a
formal document prepared for the key
stakeholders of your project. The
structure and length of the document will
vary according to the type of project
being undertaken, but the report is
expected to be substantial.



Single spaced,
professional style.
Use at least two resources
from the Capella library.
Reference your BetterUp
leadership strengths
assessment results and
coaching experience.
Length is 2–3 pages.
Double spaced, academic
style.
Use at least four resources
from the Capella library, in
addition to Internet
resources.
Length is 2–5 pages.
Single spaced,
professional style.
Use at least six resources
from the Capella library, in
addition to Internet
resources.
Length is 15–20 pages.
In Appendix A, you can view the
Capstone Project Scoring Guide. Be
sure to review these criteria often
throughout your project to ensure you
are fulfilling the expectations of the MBA
program outcomes.
Assessment 5:
Reflection and
Goal Setting
(Note: this
assessment is
not part of the
Capstone
paper)
This paper will summarize how your
strengths—as identified in the BetterUp
leadership assessment and improved
through your coaching—helped you to
create an effective capstone project.
Your paper will include a reflection of
your growth, how you have applied your
strengths, & how you would apply those
strengths further to enact the
recommendations you made in your
Capstone paper.



Single spaced,
professional style.
Reference your
BetterUp strength
assessment
results and
coaching
Length is 2-4
pages
4
Assessment 6:
Capstone
Presentation
This formal oral presentation will be
supported by a PowerPoint presentation
including slides with notes. You will
record the oral presentation and upload
it to the courseroom for formal review by
faculty. Your presentation should
present all facets of the capstone
project.



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